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Daniel McRitchie has over 10 years of experience in the marketing and technology industry. From 2006 to 2007, they worked as a Marketing Officer at ProspectSoft Ltd, where they gained experience in channel management, SEO, Google Adwords, email marketing, direct mailing campaigns, and sales activities. From 2009 to 2014, they were employed at Andor Technology, where they served as a Digital Marketing Executive, overseeing non-event promotional activities, including SEO, Google Adwords, Analytics, social media marketing, email marketing, and content marketing. Daniel also worked as the Lead Generation and Qualification Team Leader, managing a team and ensuring the generation of marketing qualified leads. Since 2015, Daniel has been the CEO of SciLeads, a market intelligence platform that caters to scientific companies. In this role, they help clients improve sales and marketing strategies through data-driven approaches. In 2019, they became a board member of PlaceSpeak. Daniel's experience showcases their expertise in marketing, digital strategies, lead generation, and leadership.

Daniel McRitchie's education history shows that in 2004, they enrolled at Lancaster University, where they pursued a Bachelor of Science degree in Marketing. Daniel completed their studies in 2008. Later, in 2009, they attended CIM | The Chartered Institute of Marketing, where they acquired knowledge in E-marketing, although the field of study is unspecified.