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Dr. Morgan Giddings is the CEO of ³§°ä±õ•F°¿±«±·¶Ù¸é³Û, leading initiatives in marketing science since 2009. Previous roles include Research Professor at Boise State University, where contributions focused on proteomic and genomic data as part of the ENCODE project, and Associate Professor at The University of North Carolina at Chapel Hill, specializing in algorithm development for proteomic analysis and antibiotic resistance. Additionally, Dr. Giddings served as a Research Associate at the University of Utah, developing proteomic software, and held director and founder positions at FFFRactionation, Inc. and R3 Inc, respectively. Dr. Giddings holds a PhD in Bioinformatics and advanced degrees in Computer Science and Physics, all from the University of Wisconsin-Madison and the University of Utah.