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Sam Richardson has extensive experience working in creative roles, particularly as a Creative Director. Their most recent position was at ScienceMagic.Studios, where they began in 2023. Prior to that, from 2020 to 2023, Sam worked as a Creative Director at 20ten Creative, overseeing the creative studio and managing cross-discipline creative teams. They also held the role of Creative Director at HeyBryan from 2018 to 2020, where they developed the creative vision and brand for the start-up, resulting in the company going public. Sam has experience as an Art Director as well, working at The&Partnership and Sony Interactive Entertainment Europe. At The&Partnership in 2018, Sam collaborated with Cossette on the TELUS account, leading ideation and art direction for multiple mass-campaigns. At Sony Interactive Entertainment Europe from 2016 to 2018, they worked on branding, advertising, UI design, and campaign art direction for new games and hardware releases. Sam also worked as a Senior Designer/Art Director at Collider from 2014 to 2016, where they led the design and creative pitch process and worked with well-known clients in the FMCG market. Before that, they were a Graphic Designer at Ny-lon Design, where they pitched to clients and managed fellow designers, and at Soak and Sleep, where they were the brand manager and responsible for web design and all brand design. Sam's work experience began with a graphic design work experience placement at LWS Creative in 2010, where they worked on company branding and client web design. Overall, Sam has a strong background in creative direction, design management, and branding, with experience in a variety of industries and with notable clients.

Sam Richardson attended the University of Leeds from 2006 to 2009, where they obtained a Bachelor of Arts (B.A.) degree in Graphic and Communication Design.