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Peter Pravikoff is an accomplished sales executive with extensive experience in the higher education technology sector. Currently serving as Senior Vice President of Sales at Science Interactive Group since January 2023, Peter focuses on enabling higher education instructors to deliver digital science lab lessons effectively. Previously, Peter held leadership roles at Harmonize, Peerceptiv, Watermark, EvaluationKIT, Hobsons, ApplyYourself, and eCollege, demonstrating a strong ability to develop and execute go-to-market strategies and drive sales growth. Peter has a proven track record of leading high-performing sales teams, enhancing customer engagement, and establishing a strong presence in the higher education market. Peter holds a Bachelor of Science degree in English from California State University, Northridge.