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Sylvia Petrick is an experienced marketing and communications professional with a diverse background in roles across various companies. Currently serving as CRM-Manager at SRF - Schweizer Radio und Fernsehen since November 2022, Sylvia has previously held positions such as Marketing Automation Manager at Swisscard AECS GmbH and Marcom Manager for both Lead Management and Campaign Management at Geberit. Additional experiences include project leadership in market development and communication at Migros-Genossenschafts-Bund, Customer Relationship Manager at Swisscard AECS GmbH, and Marketing Campaign Manager at Sony. Sylvia's foundational roles in sponsorship, event management, and public relations have contributed to a robust career that spans over two decades. Educational qualifications include a CAS in Online Marketing-Kommunikation and digitale Innovation from the University of Applied Sciences and Arts Northwestern Switzerland FHNW, a communications certification from SAWI, and a diploma in marketing planning from SMI Swiss Marketing Institute AG.