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Dr. Andreas Golze currently serves as Senior Manager Customer Insight for Private Clients at SCHUFA Holding AG, focusing on internal customer analysis and market research to enhance understanding of consumer needs. Prior to this role, Dr. Golze was the Consumer & Market Insight Manager for Europe at Midea Group and managed market intelligence for Tourism Australia, overseeing teams and strategic marketing decision-making. Additionally, Dr. Golze has been a lecturer at the International School of Management since 2013, teaching market research and marketing. With a strong academic background, Dr. Golze holds a Doctorate in Strategic Management from the University of Bayreuth and has completed various executive programs, including a Mini MBA in Marketing. Extensive early career experience includes positions in market research within the automotive and life sciences industries.