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Gemma Farley is a skilled data planner with extensive experience in media planning and management. Currently serving as a Senior Data Planner at Schroders Personal Wealth since September 2022, Gemma previously held the position of Data and Campaign Planning Manager at Openwork Ltd from January 2019 to September 2022. Early career experience includes various roles at equimedia from September 2014 to January 2019, starting as a graduate trainee and advancing to Senior Media Manager. Gemma's early work experience includes roles as a Playscheme Leader for Monmouthshire County Council and General Assistant in the Marketing and Communications Department at Cardiff University Students' Union. Additionally, Gemma served as a Netball Coach for Cardiff University Sport. Gemma holds a Bachelor of Science degree in Psychology from Cardiff University, completed in 2014.