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Michelle Buch is a Digital Marketing Manager at SCHOTT, with a robust background in SEO and project management gained through various roles at Plan.Net Group, where positions included SEO Account Manager and Junior SEO Account Manager. Prior experience encompasses SEO Consulting at diva-e Advertising GmbH, project leadership for Opel Automobile GmbH, and business analysis at Boehringer Ingelheim. Michelle holds a Master of Business Psychology with a focus on Market and Advertising Psychology from Hochschule für angewandtes Management and a Bachelor of Arts in General Management from CBS International Business School, complemented by studies at Udayana University.