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Matt Coats is an experienced professional in education and brand development, currently serving as Chief Evangelist at SchoolMint since 2017, where Matt has championed the Strategic Enrollment Management framework in K12 education to drive enrollment growth and student success. Additionally, Coats represents Scott Harvey Wines as a Brand Ambassador, promoting high-quality wines in California's Shenandoah Valley. Previous roles include Strategic Education Account Executive at Naviance by Hobsons, where partnerships with major school districts were established to enhance college and career readiness, and Director of Business Development at TreeRing, where Coats introduced on-demand yearbooks to public schools. Coats also worked at Apple as a K-12 Account Executive, facilitating the adoption of technology in education. Matt Coats holds a Bachelor of Science in Microbiology from the University of Oklahoma, earned in 2007.