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Ken O’Brien is a Vice President with Schoen Cooperman Research. Ken is responsible for developing, managing, and executing a variety of quantitative and qualitative research methodologies, as well as data collection strategies. He has helped a range of political, corporate, and nonprofit clients lead winning campaigns, expand market share, and implement long-term strategic plans.

In recent years, Ken has managed strategic data analysis and development of long-term business and fan engagement strategies for Major League Baseball. His research has also supported branding, expansion, and investment strategies undertaken by Margaritaville Restaurants, Hotels, Casinos, Resorts, Vacation Club and Product.

Ken has also served as a Senior Data Strategist on former New York City Mayor Mike Bloomberg’s 2020 Presidential campaign and continues to conduct strategic research for Bloomberg’s political and philanthropic initiatives worldwide.

Ken holds a BA in Economics and Government from Georgetown University.