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Steinbichler Mario has extensive experience in the automation and labeling technology sectors, currently serving as Vertrieb Automation at Schmachtl GmbH since September 2021, a leading provider of industrial automation solutions headquartered in Linz, Austria. As the owner of MS-PrinTec Kennzeichnungstechnik since May 2017, Steinbichler also brings a wealth of knowledge from previous roles, including Inside Sales Specialist at Rockwell Automation and a focus on service and consulting for product labeling at both INCOS Industrial Coding Solutions and Onetech Ringer KG. Steinbichler began the career as a Service Technician at Videojet Technologies and holds a Meister degree in Electrical Engineering and Electronics from WIFI Oberösterreich.