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Frode Haugland Pedersen is an experienced professional in product management and user experience, currently serving as Head of Product & UX at Schibsted since May 2016. At Schibsted, Frode leads the product development for several regional news outlets, including Bergens Tidende and Stavanger Aftenblad, managing a team across multiple locations in Norway and Poland. Previously, Frode held various roles at Bergens Tidende from 2007 to 2016, including Concept Developer, Creative Director, and Web Designer, focusing on developing new concepts, user experience designs, and strategic advertising. Additionally, since January 2024, Frode serves as a Board Member for Klart, a popular weather service in Sweden. Frode's educational background includes a Bachelor in New Media from the University of Bergen and a Certificate of Apprenticeship in Graphic Design from Bergen Yrkesskole.