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Jakob Schelenberg is an accomplished professional with extensive experience in digital business models, innovation projects, and e-commerce. Currently serving as CEO of Schelenberg Consulting GmbH since 2016, Jakob also holds the position of Product Lead and Agile Coach (Interim) at SSI Schäfer Shop GmbH since January 2019. As CEO and Founder of Tradeberg GmbH, Jakob oversees brands like Pure Nature and Purefitness, specializing in dietary supplements and sports nutrition. Previous roles include interim positions in product management and innovations at Parfümerie Douglas, consultancy in digitization and innovation at excubate corporate startups, and product and project management at Crowdfox. Jakob holds a Master of Science in Market-oriented Management from Cologne University of Applied Sciences and has bachelor's degrees in International Management and Business Management.