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Siera Lyons has a diverse work experience across various companies and roles. Siera is currently serving as the Account Services Lead for Healthcare Services Vertical at Schaefer Advertising Co. since May 2021. Prior to this, they worked as an Account Manager at Hogarth Worldwide from June 2019 to April 2021.

From 2016 to 2019, Siera worked at Momentum Worldwide, starting as an Account Executive - Brand Activation from December 2016 to December 2017, and then transitioning to a Senior Account Executive role from January 2018 to June 2019.

Before joining Momentum Worldwide, Siera had experience at Fitzco, where they served as an Account Executive from January 2016 to December 2016. Prior to their promotion, they worked as an Assistant Account Executive from September 2014 to January 2016, and started their career as an Account Management Intern from June 2014 to August 2014.

Additionally, Siera gained experience at Georgia Tech Athletic Association as a Business Development Assistant for the Alexander-Tharpe Fund from August 2012 to May 2014. Siera also had internships at Blue Sky Agency as an Account Services Intern from May 2013 to August 2013, and at Youth Marketing Connection as a Vince Camuto Lead Marketing Representative from August 2012 to December 2012, and as an American Eagle Outfitters Lead Marketing Representative from August 2011 to June 2012.

Siera Lyons completed their Bachelor of Science in Business Administration with a major in Marketing at the Georgia Institute of Technology from 2010 to 2014. In 2016, they attended the 4A's Institute of Advanced Advertising Studies, focusing on Advertising. Siera then pursued a Certificate in Business and Management of Entertainment at UCLA from 2020 to 2021. Additionally, they had their pre-college education at Savannah Arts Academy from 2006 to 2010, where they specialized in Dance.