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Yannis Anastasakis is a seasoned hospitality professional with extensive experience in hotel ecommerce. Over the last twenty five years he has held senior positions in sales, strategy, project, product and marketing roles. He has taught project management in marketing and analytics to both Bachelor’s and Masters level students, and has been involved with multiple start-ups in the travel space. He specialises in connectivity of travel channels, cross-border/multilingual e-commerce, attribute capable systems, and ancillary sales technologies. At SHR he is focused on helping hoteliers assemble optimum solutions, that best respond to their real-world e-commerce needs.