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Saad Afridi is an accomplished entrepreneur and business leader with extensive experience across various roles in multiple companies. As the Chief Executive Officer of Scents'n Stories since August 2018, Saad has propelled the brand to become a leading fragrance label in the online market. In September 2024, Saad became the Owner of Whatpreneur, focusing on launching a SaaS product aimed at enhancing business communication on WhatsApp. As Co-Founder of Exitbase since August 2022, Saad is dedicated to building a marketplace for buying and selling businesses in emerging markets. Saad also served as an Investing Partner at Yeet Visuals from January to September 2024. Earlier experiences include an Operations Executive role at e2e Supply Chain Management and a Development Trainee position at AIESEC. Saad holds an MBA in Marketing and Supply Chain from the Institute of Business Administration, complemented by a BBA in Marketing Management and Supply-Chain Management from the same institution.