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Willian Nandi is a seasoned professional with extensive experience in conversion rate optimization and e-commerce management. Currently serving as the CRO Manager at Scentbird since May 2023, Willian previously held the same title at Emma – The Sleep Company from August 2022 to April 2023. Prior roles include UX Researcher at Clint from May 2021 to June 2022, where efforts focused on enhancing user understanding to inform product development. As Head of Ecommerce at Labellamafia from May 2013 to December 2020, Willian achieved over 100% revenue growth for four consecutive years while managing diverse e-commerce operations. Additional experience includes roles as Ecommerce Manager at Clint Hub and Marketing Analyst, along with a foundational position as Business Intelligence Analyst at TIVIT, where Willian contributed to data insights and performance measurement.