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Hugo Alexandre Trindade has been working in the professional world since 2014. Hugo Alexandre began their career as a Digital Design Manager at ShearMe, followed by the same role at Otherwai, a start-up service. In 2015, they moved to Fotosport as a Digital Design Manager and then to Footwizzi in 2016, where they served as a Co-Founder for a tech startup. In 2017, they were a Design Manager for both Denimblue and Heavy Jeans. In 2018, they worked as an Innovation and Design Manager at INESE Industry Solutions. In 2019, they were a Co-Founder of From Denim to Green and an Invited Teacher for Innovation and Entrepreneurship at the Instituto Politécnico do Porto. Currently, Hugo Alexandre Trindade is the Co-Founder and CEO of Scemai.

Hugo Alexandre Trindade obtained a Master in Communication Design from Escola Superior de Artes e Design in 2014, specializing in Design Management and Entrepreneurship. From 2007 to 2009, they graduated from the same school with a degree in Multimédia Design. Prior to that, they attended Escola Secundária do Padrão da Légua from 2003 to 2006, where they studied General Arts - Secondary.