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Brian Cusick is the President of the U.S. Business Unit at ScanmarQED, where Brian leads the US business in marketing analytics. Brian is also the co-founder of CalibraxKPI, overseeing the development of proprietary metrics and guiding sales efforts. Prior to this, Brian was a Founding Partner at Lyndale Strategic Advisors and Vice President of Consulting Services at Market Fusion Analytics, LLC. Brian has experience in research and analytics roles at PepsiCo and Kraft Foods, and holds a degree in Economics from Miami University.