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Niksa Afrasiabi worked as an eCommerce Growth Manager at scandiweb, a company that crafted eCommerce solutions for brands such as Puma, Jaguar Land Rover, Walmart, Thomson Reuters, and The New York Times. Prior to this role, Niksa was a PPC Specialist at Moallem Insurance Co. and an Advertisement Designer. Niksa holds a Master's degree in Digital Humanity from Rīgas Tehniskā universitāte and a Bachelor's degree in Information Technology from University of Applied Science and Technology.