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Peter David Hershel Brüggemann is an accomplished professional with extensive experience in sales excellence and capability development, primarily within the FMCG sector. Currently serving as the Head of International Sales Excellence at Scandinavian Tobacco Group since September 2012, Peter has successfully led initiatives in driving capability development, change management, and the implementation of digital sales channels. Previous roles include Head of Commercial Excellence at European Directories, where Peter trained sales teams to transition from print to digital advertising, and Competence Development Manager at Eniro A/S, focusing on building sales professional capabilities. Peter's career also encompasses positions at TDC A/S, Statoil A/S, and military service as Group Sergeant in Forsvaret. Educated at Copenhagen Business School and Army Military School - Sonderborg, Peter holds advanced degrees in Business Administration and Commercial Law.