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Bram de Wilde is a seasoned professional with extensive experience in category management and procurement, currently serving as Global Category Manager at Scandinavian Tobacco Group since February 2018. Responsibilities include developing category strategies, fostering relationships with internal stakeholders, leading negotiations with suppliers, and implementing best practices in procurement processes. Previous roles at Scandinavian Tobacco Group included managing categories such as IT, Facility Management, MRO, and CAPEX, as well as supporting significant supplier change projects. Prior to joining Scandinavian Tobacco Group, Bram held leadership roles at Ahold and worked as a folder deliverer at Axander. Educational background includes studies in marketing and commercial economics at Fontys and Avans Universities, as well as a secondary education in Economy and Society from Mill Hill College.