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Selah Rui Li is an accomplished professional with extensive experience at the intersection of art and technology. Currently serving as CEO and Co-founder of Ellure since September 2019, and Editor At Large for Scandinavian MIND since January 2024, Selah previously co-founded BOSONIC.design and contributed as a User Experience Consultant at ActFact Projects BV. With a background in event curation for collisionCOLLECTIVE Shanghai and digital design at EPAM Systems, Selah has focused on user-centric solutions and collaborative design practices. Educational qualifications include a Master of Science in Human-Computer Interaction from KTH Royal Institute of Technology and a Master of Science in Human Media Interaction from the University of Twente, alongside a Bachelor of Engineering in Industrial Design from Tongji University.