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Per Gustafsson is the founder and CEO of MarketingLab, a SEO & SEM consultancy firm specializing in E-commerce & Lead Generation. Per also operates an extensive network of Affiliate websites that generate sales, leads, and traffic for partners. In 2009, Gustafsson became the CTO and co-owner of Scandinavian Good Business AB.

Per Gustafsson completed their Master's degree in Business Administration with a specialization in Marketing at Umeå University from 2001 to 2005. Per also pursued further education on Corporate Finance, New Venture Creation & Management at the University of Aberdeen in 2005-2006. In terms of additional certifications, they obtained certifications in Google Analytics, Video Advertising - Google, and Advanced Display and Search - Google Adwords in the years 2013 and 2014.