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Jeroen Hendriks is a seasoned leader and expert in Go-To-Market (GTM) strategy and commercial alignment, currently serving as Founder & Chief Growth Officer at IF Associates and Chief Commercial Officer at DOVILO B.V. With extensive experience spanning over a decade, Jeroen has held numerous senior roles including Senior Director of Commercial & Go-To-Market at Proact IT Group AB and Senior Go-To-Market Advisor at Rinne & Partners. Jeroen has a strong academic background, holding a Master's degree in Marketing Management from Erasmus University Rotterdam. Additionally, Jeroen is actively involved in the Pavilion community as a Functional Group Leader and has contributed to various growth strategy initiatives and educational programs focused on revenue growth and GTM excellence.