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Keith Deming has over 20 years of engineering experience in senior leadership roles at emerging and established brands, including Silicon Valley companies (Postmates, Uber,EaseCentral). As a software developer and systems architect, Keith is adept at clearing the roadblocks and bridging engineering and business departments in ways that rapidly increase operational efficiency across the entire organization. He synthesizes complex technical ideas and communicates them to non-technical people in clear and concise ways. His expertise: process optimization, customer experience, systems integration, and API development.

Keith is Head of Engineering at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Reporting to the CEO, he focuses the engineering team on the big initiatives that will allow Scale to operate efficiently and effectively as they continue to ‘scale’ up across all their brands. Simultaneously, he works with cross-functional stakeholders to ensure the company’s current systems continue to expand in order to meet business objectives and position them for sustainable growth.

A career highlight is when while in the role of Senior Engineer Manager at Postmates, Keith refocused the strategy of their online ordering team to shift from direct integration in-house to focusing development efforts that had more external-facing opportunities. Under his leadership, the team created a suite of APIs that allowed integrated partners to seamlessly integrate to Postmates during Uber’s acquisition of the company. This culminated in 20

concurrent integrations with external partners.

Keith holds a M.S. degree in Computer Science from San Francisco State University.