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Charlotte BA

Directrice Marketing at SCALE AI

Charlotte BA has a diverse work experience spanning several industries. Charlotte started their career as a Marketing Maven at lululemon athletica in Montreal from July 2015 to June 2016. Charlotte then co-founded JAM - Jeunes Allumés de Montréal, where they focused on reinventing networking through monthly events in Montreal. Charlotte held this position from June 2014 to July 2016.

In 2016, Charlotte worked as a Consultant for Stories for Humanity, where they built a strong marketing and communications strategy, oversaw the team's marketing efforts, and acted as an ambassador for the project. Charlotte held this role from April 2016 to January 2017.

From November 2016 to November 2017, Charlotte co-founded Makers to Entrepreneurs, and in 2017, they served as a member of the Marketing Committee for JA Québec.

In 2017, Charlotte joined LCI Éducation as a Marketing Advisor for the International Network, responsible for the global marketing strategy for student recruitment across various target markets. Charlotte focused on budget planning, staff supervision, marketing analysis, and collaboration with international staff and other organizational actors. Charlotte'srole at LCI Éducation lasted from April 2017 to November 2018.

Charlotte then worked as a Communications Director at Bonjour Startup Montréal from January 2019 to February 2020, overseeing media relations, managing marketing and communications agencies, and strategizing internal and external communications.

From September 2019 to the present, Charlotte has worked as a Marketing and Communications Freelancer mainly in the Tech sector for Consultation Charlotte BA Inc.

Most recently, starting in August 2022, Charlotte has been working as a Marketing & Comms Manager at SCALE AI.

Overall, Charlotte BA brings extensive experience in marketing, communications, entrepreneurship, and event organization to their current role.

Charlotte BA attended various institutions and completed different courses to build their education history. From 2006 to 2009, they pursued their double DEC at Cégep Saint-Laurent, focusing on Social Sciences & Literature. In 2009, they enrolled at HEC Montréal, where they studied Marketing & Project Management for their Bachelor of Business Administration (B.B.A.) degree, which they completed in 2012. In 2011, Charlotte participated in a Winter Program in Administration at USP - Universidade de São Paulo. In 2016, they took part in the Centech: Acceleration Program for Entrepreneurs at École de technologie supérieure, specializing in Entrepreneurship studies. Additionally, in 2021, they completed an online course in Inclusive Writing from Université de Montréal. It is important to note that there is no information available regarding the start and end year for their attendance at École Internationale de Montréal, and no degree or field of study is mentioned for this institution.

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