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Gita Gerasimova is an experienced marketing professional with over 15 years in the field, currently serving as the Executive Director of Sales Marketing at Sberbank-Technology, overseeing marketing for startups and B2B SberDevices. Gita also holds the position of Chief Marketing Officer at Xive, inc, leveraging a PhD in Economics to promote international companies across various markets including the CIS and MENA. Previous roles include Chief Sales Marketing Officer at Softline Company, Marketing Director at YAPPY, and Chief Marketing Officer for PIK & VTB Startup Projects. Gita has a strong background in B2B and B2C marketing, having worked with notable firms such as Yandex and Sony Computer Entertainment Europe, and possesses advanced academic qualifications in marketing and economics from Plekhanov Russian University of Economics and RSUTE.