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Bob McFarland has a diverse work experience spanning over two decades. Bob currently holds the position of SVP Sales and Commercial Americas at SBC, where they drive revenue growth and develops content for live events, virtual events, and digital media in North America and LATAM. Previously, they were employed at Reed Exhibitions, where they served as the Event Vice President and Sales Director for FIBO USA, managing a team of 24 members and overseeing various aspects of event management. Prior to that, Bob held multiple roles at Reed Exhibitions US, including Vice President of Sales, where they managed four sales divisions and achieved revenue and NOP targets for seven consecutive years. Bob also implemented various strategic initiatives, such as Salesforce.com, ExpoCad, and dynamic pricing. Overall, Bob McFarland has demonstrated expertise in sales, event management, and business growth throughout their career.

Bob McFarland completed their education history with a Bachelor of Science (BS) degree in Public Health from Southern Connecticut State University between 1993 and 1995. Prior to that, they pursued a Bachelor of Science (BS) degree in Biology from Central Connecticut State University from 1992 to 1993. Bob began their undergraduate studies at Sacred Heart University in 1991, where they obtained a Bachelor of Arts (BA) degree in Pre-Medicine until 1993.