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Beat Friedli is an accomplished professional with extensive experience in strategic project management and business development within the postal and mobility sectors. Currently serving as a Senior Strategy Project Manager at SBB CFF FFS since August 2015, Beat Friedli holds overall responsibility for the strategic 'TOP-Program Mobility Hubs' and manages multiple projects across the organization. Prior roles include Head of Global Business Development at Swiss Post Solutions and Vice President of Business Development and Global Sales at SwissSign Group AG, where Beat Friedli focused on creating and executing joint business initiatives in the postal sector. Earlier positions at Swiss Post included Advisor to the Chairman of the Group and Chief Strategy Officer, where Beat Friedli was instrumental in developing group strategy, conducting market research, and overseeing M&A activities. Educational credentials include a CAS in Spatial Development from ETH Zürich, an EMBA in International Management from IMD, and a M.Sc. in Business Economics from the University of Bern.