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Luisa Moreno is the current Head of Digital at SB Projects. Luisa has previously worked as the Associate Director of Digital Marketing and Strategy at Roc Nation from April 2017 to June 2021. In this role, they were responsible for leading the digital marketing strategy for both Universal Music Latino and Universal’s Aftercluv Dancelab. Moreno has also worked as the Jr. Digital Marketing Manager at Universal Music Latin Entertainment from April 2014 to April 2017 where they were responsible for executing integrated marketing plans including promotional strategies, social media, CRM, paid media, web development, digital promotions, engagement apps and mobile marketing campaigns. Prior to this, they worked as the Coordinator of Creative Administration at Universal Music Publishing Group from June 2013 to March 2014 and as an Administrative Assistant at Universal Music Group from February 2013 to June 2013.

Luisa Moreno earned a B.S. in Media Management from the University of Miami's School of Communication and Media Studies. Luisa then went on to earn a degree from the University of Central Florida.

Their manager is Scooter Braun, Founder. Luisa Moreno works with Tony Bracy - VP, Marketing & Promotion, Veronica Wall-Reed - HR Director, and Jen Mcdaniels - President of Management.