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Dani Amitay has held various roles in the marketing industry since 2016. Dani began their career as a Social Media Marketing Intern at Roy Povarchik. In 2016, they also joined Stardom.IO as a Social Media Marketing Manager, where they were responsible for outlining and executing the Social Media strategy for the agency's clients. Dani was also responsible for community management and engaging with brand advocates. In 2018, they joined Investing.com as a Growth Lead and Growth Marketing Specialist, where they were responsible for the company's CRO and a/b testing process, from implementation to hands-on test management. In 2020, they joined Optimove as a Product Marketing Manager. Most recently, in 2021, they joined Anchor as a Senior Product Marketing Manager, where they are tasked with promoting Anchor's autonomous billing solution.

Dani Amitay is currently studying Marketing at The Open University of Israel. Previously, they obtained an Other degree from Elevation in Facebook Marketing. Additionally, they have two certifications: Certified Project Manager (CPM) from PMZONE obtained in November 2018 and Facebook PPC Manager from Elevation Academy obtained in July 2017.