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Aaron launched product innovations such as Folgers ground flavored coffee and Healthy Choice's Asian steamed meals, resulting in first-year revenues of $10MM and $23MM respectively. He summarized what he learned as a Procter & Gamble brand manager in his book 80/20 Brand: Brand Building with a P & G Edge. He teaches these concepts at Georgia Tech’s Scheller College of Business, earning the prestigious Student Recognition of Excellence in Teaching: CIOS Award. He is a coach for Georgia Tech's CREATE-X incubator where he works with startup founders to help them scale. Aaron has an MBA from Stanford's Graduate School of Business, an MS in Industrial Engineering from the University of Tennessee at Knoxville, and a BS in Mechanical Engineering from the University of Texas at Austin.