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Sergio García Palacios is an experienced marketing professional specializing in retail and sports marketing. Currently serving as the Retail Marketing Manager at Savills España since October 2021, Sergio is responsible for the management, design, and execution of the marketing and communication strategy for the retail business at a national level. Previous roles include Retail Marketing Manager for Real Madrid Official Stores at Legends, where Sergio developed marketing calendars and coordinated omnichannel experiences. Sergio's background includes significant experience with adidas Group, overseeing the opening of new Real Madrid Official Stores and providing support to franchisees. Early career roles encompassed various production assistant positions in media and entertainment. Sergio holds multiple degrees, including a Master’s in Sports Marketing and a degree in Journalism, complemented by further education in digital transformation and data science.