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Gaurav Luthra has been working in the business and marketing sectors since 2007. Gaurav began their career as a Management Trainee for the Australian Wheat Board. In 2008, they were hired as an Assistant Marketing Manager for Idea Cellular Ltd. In 2009, they became a Partner for Foots & Yards Real Estate Consultants Pvt. Ltd. In 2013, they Co-founded Genie Agro Foods Pvt. Ltd., a venture that included LiveMore healthy Cafe, Neighbourhood Bar & Grill, and MidNight Sutra - Late night cafe. In 2016, they founded What's Up Life, a platform for brands and local businesses to run their engagement and amplification campaigns. In 2020, they became the Co-founder & Chief Growth Officer for SaveIN.

Gaurav Luthra completed a Bachelor of Engineering in Computer Science from The NorthCap University between 2001 and 2005. From 2006 to 2008, they pursued a Post Graduate Diploma in Management in Marketing from the Indian Institute of Foreign Trade. During this time, they also obtained a Diploma in Real Estate from the India Institue of Real Estate. Gaurav's educational journey began at D.A.V Public school.