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Emma Craig has diverse work experience in the field of media and communications. Emma most recently worked as the Media Lead for Scotland at Save the Children UK. Prior to that, they served as the Communications Manager at Children's Hospices Across Scotland (CHAS). Emma also worked as a Media and Communications Manager (Scotland) for Save the Children UK on a maternity cover basis. Earlier in their career, they held roles as a Senior Communications Consultant at Taste Communications, a Public Relations Account Executive at Stripe Communications, and a Marketing Executive at Wyvex Media.

Emma Craig earned a Bachelor of Arts (B.A.) degree in Journalism from Edinburgh Napier University between 2006 and 2010. Emma also completed a Master's degree in International/Global Studies at The University of Edinburgh, although the specific years are not provided. Emma attended Craigmount High School, but no degree or field of study information is given.