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Willian Cruz is an accomplished marketing professional with extensive experience in project management, brand strategy, and business intelligence. Currently serving as Marketing Project Manager at Savaria Patient Care since February 2023, Willian oversees the North American trade show calendar and collaborates with product managers to develop sales and technical materials. Previously, as Marketing Lead at Hypera from March 2021 to December 2022, Willian managed a team optimizing a substantial annual budget and executed brand plans for over 30 brands while driving marketing campaigns that significantly increased market share. Willian's earlier roles included Business Intelligence Analyst at The Janssen Pharmaceutical Companies of Johnson & Johnson, where key contributions included successful business case development, and Account Executive at Nielsen, where Willian led market analysis for top FMCG brands. Willian holds an MBA in Marketing from USP and a Bachelor of Engineering in Production Engineering from ESEG.