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Anna Appleford is an experienced professional in qualitative research and project management, currently serving as Senior Vice President and Head of Qualitative Research at Savanta since February 2020. Previous roles at Savanta include Vice President and qualitative lead. Anna's extensive background includes leadership positions at Future Thinking, where responsibilities encompassed managing strategic qualitative research and overseeing the Oxford office. Prior to that, Anna worked as a Research Director at SPA Future Thinking and spent a decade at Brand Vista as Brand Aligner, focusing on customer and stakeholder research. Earlier experience includes consultancy roles at TQMI and project management at Leeds City Council. Anna holds a BA Hons in Geography from the University of Leeds.