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Muneeb Arif is a seasoned professional with extensive experience in HR analytics, customer experience, and data warehousing. Currently serving as Team Lead for HR Analytics at stc since June 2014, Muneeb drives digital transformation initiatives and leads a team in leveraging data for organizational efficiency. Previous roles include Customer Experience Loyalty & Retention Specialist, Advisor Customer Value Management, and Data Warehouse Analyst at various leading companies, such as IBM, Vodafone Qatar, and NCR Pakistan. Muneeb holds an MBA in Marketing from Preston University and a Bachelor's degree in Software Engineering from Bahria University, showcasing a strong educational foundation in marketing and technology.