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Guide Xiang is a seasoned merchandising professional with extensive experience in the sports and athletic apparel industry. Currently serving as Merchandising Manager at Saucony since July 2019, Guide has a strong background in product management and entrepreneurship, having co-founded and managed MAGIC FITNESS from January 2016 to June 2019. Previous roles include Product Merchandising Manager for Training Men at adidas and Apparel Product Supervisor positions at both Shanghai Kappa Sporting Goods Co., Ltd. and Nike, where Guide focused on basketball and Jordan brands. Guide holds a degree from the University of International Business and Economics.