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Brice Partouche is a seasoned entrepreneur and creative leader, currently serving as Founder, CEO, and Creative Director of SATISFY® and Co-Founder of OB-LA-DI, both established in June 2015. Since September 2014, Brice Partouche has also been the Founder and Creative Director of REIGN IN BLUE, providing consulting and creative direction. Additionally, from January 2001 to January 2018, Brice Partouche founded and directed APRIL77, a brand inspired by youth culture, alternative music, and independent films.