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Keith Jeannot leads the SaskTel team responsible for consumer sales, brand management, advertising, marketing strategy, and operations, including SaskTel’s industry leading retail stores, dealer partners, customer care, and digital channels. The Consumer team ensures Saskatchewan customer needs are met with a wide array of internet, TV, wireless, home security and automation, and home phone products and services delivered over SaskTel’s world class networks.

The team is also responsible for SaskTel Cares, a program dedicated to making Saskatchewan better by promoting the support of non-profit organizations and their investment initiatives that positively impact the province, such as SaskTel Be Kind Online, Phones for a Fresh Start, and SaskTel Indigenous Youth Awards of Excellence.

Prior to joining the SaskTel Executive team in an acting capacity in July 2021, Keith served as Directwest’s President and CEO for the last 5 years and held various roles in that company for 25 years prior.

Born and raised in Saskatchewan, Keith had his beginnings on a family farm in southeast Saskatchewan. He’s an active member in the community with past service to the United Way and Big Brothers, and a current member of the Hockey Saskatchewan Board of Directors.