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Sari Hofmann is an accomplished marketing and communications professional with extensive experience in the Nordic region. Currently serving as Director of Marketing & Communications for SAS since December 2012, Sari has held several leadership roles, including overseeing a Nordic team focused on content marketing and communications to enhance SAS's market position. Previously, Sari worked as Marketing Manager at Dassault Systemes and held various marketing and communications roles at IBM, including Nordic Marketing and Communications Manager and Media Relations Manager for Finland. Sari's career began at PwC Consulting and Hewlett-Packard Oy, with a solid educational background, including a Master of Science in Business Administration from the Turku School of Economics.