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Jorge Zafra is an accomplished marketing and business development professional currently serving as the Marketing Director for the Iberia region at SAS since January 2019. With extensive experience in the telecommunications sector, Jorge previously held leadership positions at Fon as Head of Business Development - Access Sales, and at Orange España, where responsibilities included Head of Customer Experience and Senior Business Manager. Earlier in their career, Jorge managed the Mobile Services portfolio at Orange and contributed to business development at Tele2 Comunitel. Jorge holds an Executive MBA from IESE Business School and an engineering degree in Telecommunications from Universidad Politécnica de Madrid.