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Permadi B. has extensive experience in product and brand management across various companies. Currently serving as a Product Relation Manager at Sari Murni Group since March 2024, Permadi collaborates with teams to define product requirements based on research and feedback. Prior roles include Partnerships Manager at GudangAda, where Permadi focused on partner identification and onboarding, and Product Manager at FKS Group, responsible for establishing product vision and strategy. Previous experience also includes brand management positions at PT Malindo Food Delight, Acefood, and PT Aquasolve Sanaria, where Permadi developed and implemented brand strategies to meet business objectives. Additionally, Permadi held the role of Project Manager at PT. ALCAN GRAHA PROMOSINDO, overseeing event organization. Academic qualifications include a Master's degree in Marketing from Universitas Tarumanagara and a Bachelor's degree in Food Science and Technology from Universitas Pelita Harapan.