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Luca Primavera has a diverse and extensive work experience in various industries and roles. Currently, they hold the position of Change and Communications Director at Sapio Group, where they are responsible for change management, corporate communications, crisis management, and social media. In 2020, Luca became the Chief Executive Officer of Fondazione Città della Speranza, a pediatric research institute focused on various medical fields. Prior to that, they served as the Chief Communications Officer at Zambon, an Italian pharmaceutical and fine chemical company, and also held the role of Zambon Foundation Secretary General. Before that, Luca worked as the Communication Director at Endesa, a multinational electric utility company. They began their career as a reporter and later became a media relations consultant at Società Italiana Archivi. Luca also served as the Head of Media Relations at Provincia di Gorizia and contributed as a reporter at IL MESSAGGERO S.p.A. throughout their early career.

Luca Primavera graduated from the Università degli Studi di Trieste, where they studied International Sciences and Diplomacy. The exact start and end years of this degree are not provided. In 2020, Luca enrolled at ISTUD Business School and completed an Executive MBA in Leadership and Business Transformation. Additionally, Luca obtained a certification as a Reporter from the Ordine Nazionale Dei Giornalisti in October 1995.