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Ulrika Wass is an accomplished communications professional with extensive experience in leadership roles across various prominent organizations. Currently serving as the Head of Nordic & Baltic Communications at SAP since October 2020, Wass previously held positions at EY as Nordic Director of Brand, Marketing and Communications, at ASSA AB as Marknads- och kommunikationsdirektör, and at Södertörns högskola as Kommunikations- och marknadföringschef. Wass’s early career includes a significant tenure at Ericsson as Informationschef and at Sveriges Radio as a journalist and program leader. Educational qualifications include an Executive MBA from the Stockholm School of Economics, a Bachelor of Arts in Communication from Slippery Rock University, and certification as an EPT Endurance Personal Trainer.