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Sam Masri serves as the Global Head of Digital at SAP, where responsibilities include driving digital customer engagement and go-to-market strategies globally, overseeing Digital Hubs for customer support, and participating in SAP's Senior Leadership Team. Prior roles at SAP included Global Head of Industry and Value Advisory and Chief Operating Officer for SAP Canada, focusing on revenue generation, customer satisfaction, and digital transformation strategies. Earlier experience as a Management Consultant at Strategy& involved advising CEOs and government officials on maximizing shareholder returns, while a tenure at Oracle encompassed leadership in business intelligence and market introduction of new products. Sam Masri holds an MBA in Strategy and Finance from City, University of London, along with executive education from Harvard Business School and a BSc in Computer Engineering from the University of Jordan.