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Barbara Windisch has over two decades of experience in brand creative and marketing roles, primarily at SAP since June 2002, where Barbara has served as VP of Brand Creative & Enablement, VP of Brand and Awareness Marketing, VP of Global Advertising for EMEA/MEE, and Senior Director of Global Advertising and Brand Experience for EMEA/MEE. Previously, Barbara worked as a consultant at Markenwunder and held key positions at Ogilvy & Mather as Brand Director and at Compaq Computer Corporation as Head of Advertising and Sales Promotion. Barbara's educational background includes an MBA in Business Strategy, Entrepreneurship, Marketing, Innovation, and Digital Transformation from ThePowerMBA and a Bachelor's degree in Advertising, Marketing, and Business Administration from the Academy for Advertising and Marketing.