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Andy Barraclough currently serves as Head of Marketing at SAP, a position held since January 2024. Prior to this, Andy was the Marketing Director at The Access Group, overseeing recruitment software marketing initiatives. Andy’s extensive career includes notable roles at Pegasystems as Senior Director of EMEA Marketing and Senior Director of International Marketing, where Andy led significant marketing campaigns across multiple regions, achieving exceptional revenue targets. Other key positions were held at Progress Software, IBM UK, Yescental, Dell, and Hewlett-Packard, demonstrating a strong track record in marketing strategy, execution, and team leadership. Andy holds a BSc Hons in Management and Administration with a Marketing specialization from Aston University.